Personal Email vs Professional
Can I use my personal email account as my business one?
Of course, you can. And many people do. The question is whether you should.
The way you are dressed is the way you are addressed.
Think of your email address as a compliment to your website and your physical business premises. It’s part of a package. Without it is like wearing a 2-piece suit to a wedding. Or a funeral.
Just put yourself in your potential customer’s shoes. There you are, loving everything about the company you wish to do business with and you receive an email from a personal account.
How seriously would you take that person? Is it a scam?
No, even scammers would be more diligent than that. They’re smart. It’s negligence. It’s not taking the business seriously.
And if they don’t take their own business seriously, how seriously are they going to take mine?
Your email address is linked to your website. It’s hosted by the same company. It’s protected by the same security that protects your website. This is a good thing.
All your emails are encrypted and safe. Good for you. Good for your clients. Good for business. Many larger corporate client companies’ systems will not even accept personal email accounts.
Try getting around that one with your Gmail / Hotmail / yahoo.
- Easy to set up.
- Easy to remember – for colleagues and clients.
- Easy to add new staff members.
- Easy to maintain – backup, archive, and control
- Easy to sync with your personal email account for when you’re out of the office – see they are good for something.
So there you have it. It’s not rocket science.
What’s in a name?
Your email address is important. Choose yours carefully.
Many corporate systems have profanity filters. They are set to spot obscene words and block them. Computers don’t know what’s obscene or not, so they can only be given a list of words to block. Systems all over the world are still rejecting strings of letters they consider to be offensive.
And if those words happen to form part of a genuine business address… that can be a problem.
Belgian political candidate, Luc Anus, was blocked for this reason. So was Jeff Gold’s website, Shitake Mushrooms. Arun Dikshit had the same problem, so did Ben Schmuck, also Mike Dickman, Craig Cockburn, Douglas Kuntz, James Butts, and Brian Wankum.
Places like Penistone, Middlesex, Clitheroe, and Lightwater were rejected for the same reason. The Royal Society for the Protection of Birds was blocked for tits, cocks, boobies, and shags. French TV station Canal Plus had similar problems.
As for Arsenal? That’s their problem.